The City of Ventura sign code prevents this local cafe from using an existing signpost and panel to advertise its little shop. Like many cities, Ventura often restricts the size of a sign to be commensurate with the shop it represents. Likely, this sign was built prior to a city code barring signage this large, and instead of paying for its demolition and reconstruction to code, the shop hoped it could still be an iconic representation of their little cafe. A smart thinking, former Ventura city planner found a loophole; as long as it doesn’t have “information”, the sign can stay.
Cities often struggle with drafting sign codes that attract businesses, but maintain a sense of order and attractiveness within the city. Occasionally, the code may have unintended consequences when put into practice. So when next in Ventura, tell your friends to meet you at the big, blue sign for drinks and bakery delectables!
Originally posted here.