Category: Signage

Favorite Signs No. 5

Cast in timeless bronze over ‘hand-made’ Art Deco-like letters, this handsome small sign has been part of the Salt Lake City streetscape since 1919. 10 West Broadway, Salt Lake City, Utah

Historic Sign Saved; What about the Theater?

The aging blade sign identifying the empty Rialto Theatre, recently red tagged by South Pasadena’s building and safety department, will now be repaired and for the time being remain in place towering over Fair Oaks Avenue. The 87-year-old theater has been closed since 2010 and needs substantial structural work and… Read more »

How many signs does one intersection need?

A lot, apparently. Drivers approaching this Pasadena intersection are confronted with ten(!) traffic control signs and five visible signal heads. Each sign is meant to improve safety, but taken together, we’re not so sure the opposite effect has not been inadvertently achieved.

Favorite Signs No.4

In this era of LEDs and electronic images, one can still see great examples of classic neon signs. This perfect neon drawing blinks on and off day and night reflecting not only vintage sign-making, but period headwear as well. 444 East Colorado Boulevard, Pasadena

Objects as Signs

Sometimes the best sign is the product itself. In the grand tradition of European merchant signs, these shaped signs communicate primarily by presenting what they are selling. Words are not really necessary. But it’s not so easy if you sell insurance or are in the mortgage business.