Whatever happened to neon?

Back in the day, this charming jewelry store would be wrapped in neon. But, alas, LED illumination has taken over nearly everywhere, even here, in Macau, China. Chinese characters that once were expressed in classic single-stroke exposed neon tubes are now drawn with flat soul-less miniature LED units. Yes, such lighting is cost-effective, low-maintenance and ‘programmable,’ but also lifeless and lacking the rich glow and ‘sculptural’ character of neon.