Zion National Park Transportation

Study Purpose

Evaluate all signage and communication relating to use of the shuttle into and through the Park from neighboring Springdale. Substantial visitor surprise and confusion surrounded mandatory high-season use of the shuttle system.

Study Conclusions

Visitor surprise about mandatory shuttle use for park access
Surprise or confusion that there are two shuttle loops, not one
Confusion about availability and location of in-town shuttle parking
Confusion about on-street parking ‘permissibility’ and regulations
Transfer inefficiency between shuttle loops
Wayfinding communication through the Visitor Center plaza
Confusion over town loop shuttle stops (upon return from park)

Recommendations

Better advance information in all media: websites, newsletter, radio
Deploy a digital road sign ‘teeing up’ the shuttle use requirement
Rename the two shuttle loops for visual and conversational clarity
Color code the two routes
Unify all wording
Simply in-park radio script
Improve all route maps
Improve in-vehicle information about destinations near each stop
Improve appearance and ‘authority’ of shuttle stops
Work with the Town to add more parking signs