Hunt Design completes design phase of one of the country’s largest projects of its kind
September 25, 2006 —Brevard County’s Space Coast is famous for its 72 miles of picturesque Atlantic Ocean beaches and as the home to Kennedy Space Center and Cape Canaveral. As one of Florida’s greatest tourist destinations — covering an area 70 miles long and XX miles wide — it plays host to nearly 2.6 million visitors every year. Recently, the Brevard County Tourist Development Council selected Hunt Design to create a monumental countywide gateway and wayfinding program. The project is slated to be implemented throughout the County and will be one of the largest programs of its kind in the nation helping motorists, bicyclists and pedestrians to navigate around the area and locate key destinations.
“Apart from building a more unified sense of place, once complete, the project will enhance the image, identity and prosperity of Space Coast,” said Wayne Hunt, founding principal of Hunt Design, adding, “by attracting additional tourists and improving the overall visitor experience.”
In addition to the unique directions signs guiding visitors to the various destinations throughout Space Coast, the project includes gateways and ID markers along the highway that will announce that visitors have entered the Space Coast. As parts of the program will make changes and additions to I-95 signage — the major North/West vehicular thoroughfare — the complex program required close coordination with Florida State Department of Transportation.
“Unlike many civic wayfinding programs that focus on only one city or a single downtown, we’re presenting a county-wide image and unified voice for the tourist,” added Rob Varley, Director of the Tourism Development Council of Florida’s Space Coast Office of Tourism.
Visuals are available upon request.
Contact:
Todd Hays
TODD Public Relations
626.345.0255
[email protected]