Hunt Design helps transformation Chicago’s monumental
Museum of Science and Industry
December 11, 2008 —Hunt Design, internationally recognized as a leading graphic designer for buildings, spaces and places, recently put the finishing touches on one of the firm’s most comprehensive design programs ever. Spanning brand extension, naming, wayfinding and signage, the design program will be implemented throughout the expansive collection of attractions and exhibits at Chicago’s Museum of Science and Industry (MSI).
“With the launch and implementation of this program, design will become a strategic business tool for the Museum by creating clear, consistent and compelling communications throughout the museum,” said John Temple, a principal of Hunt Design Associates. “The new program will touch every point of guest contact, from ticketing and entry to the exhibit spaces, common areas and printed maps.”
The extensive design program created by Hunt Design also employs graphics as a tool to re-invent the museum’s many environments through its creative uses of wayfinding techniques, clutter abatement, marketing, vertical re-naming and zone orientation — thus improving the overall guest experience.
The Museum has undergone a tremendous amount of expansion and change over the past several years. Re-naming the configuration of floors and zones was critical to the overall success of program and is exemplified in a vast new system of directory signage, color-coding and mapping systems.
“Hunt Design has been and continues to be a fantastic design resource for the Museum of Science and Industry. Our new wayfinding system will greatly benefit our guests and help them get the most out of their visit to a Museum that offers hundreds of educational, hands-on exhibits,” said Dave Woody, Director of Design and Development for the Museum of Science and Industry.
The program was installed in the summer of 2008 – coinciding with the museum’s 75th Anniversary celebration. An extensive collection of visuals is available upon request.
Visuals are available upon request.
Contact:
Todd Hays
TODD Public Relations
626.345.0255
[email protected]