Wayne Hunt’s new tome explores one of today’s most exciting categories of design.
January 30, 2004 —Environmental graphic design has become a sophisticated multi-billion dollar industry. The discipline shapes and encompasses how we shop, entertain and relax. In his latest book,Environmental Graphics: Projects and Process, author Wayne Hunt presents a thoughtful and thorough view into one of the most overlooked areas of design. From the familiar venues of museums and theme parks, to retail destinations, restaurants, streets, public spaces and even airports and educational facilities, environmental graphics shape the way we live through their ubiquitous presence in our daily lives.
“Every sign—no matter how humble—presents an opportunity to create a memorable experience with everyone who encounters it,” cites author Wayne Hunt. “Signage, and every form of environmental graphics, is about creating the consummate experience.”
Author Wayne Hunt, internationally recognized as a leading graphic designer for buildings, spaces and places, has tailored a book that reaches out to graphic designers, architects, urban designers, and landscape designers and presents a dynamic look into the evolution of what is perhaps the fastest-growing design discipline.
The full-color book documents the design process behind more than 20 new projects from around the United States. Richly illustrated with drawings and photographs, the book also includes essays from such industry leaders as Jack Biesek, Jeffry Corbin, Virginia Gehshan and Jerome Cloud, Ann Dudrow and Jan Lorenc. Environmental Graphics: Projects and Process offers a step-by-step look into how environmental graphic design plays a major role in creating a “sense of place.”
“The more we understand about this multi-dimensional design discipline, the stronger and more effective the resulting work becomes,” says Hunt. “The spaces and places being built in the 21st century all present opportunities to create more memorable and engaging experiences than ever before.”
For many years, signage and graphics design has dealt with function-oriented signs. Sign systems and wayfinding programs were the bread and butter of designers whose main objectives were efficiency and architectural integration.
Environmental Graphics: Projects and Process explores how the latest materials, techniques and applications used to create theme parks, museums, zoos & aquariums, sports & retail centers, casinos and restaurants around the world are all influencing and changing this growing area of design.
The new publication, Environmental Graphics: Projects and Process, is due out in stores Spring 2004.
Visuals are available upon request.
Contact:
Todd Hays
TODD Public Relations
626.345.0255
[email protected]