Hunt Design creates a groundbreaking permanent exhibition for
Chicago’s Museum of Science and Industry
PASADENA, CA — December 16, 2009 — YOU! The Experience, a dramatic and unprecedented 15,000-square-foot exhibit, is a celebration of the body, mind and spirit that explores the realm of personal health and well being. Featuring a stunning collection of graphics created by Pasadena-based Hunt Design, a leading graphic designer for buildings, spaces and places, the exhibit showcases the extraordinary workings of human body, the choices people make, the environment in which people live and the role of medical technology in people’s lives. A permanent experience at the Museum of Science and Industry in Chicago, the team at Hunt Design worked closely with lead design firm Thinc, an innovative New York exhibition design firm, to create a graphics-rich exhibition that will serve the museum for years to come. Hunt Design’s scope on the project included naming and logo design, cartoon and illustration design, comprehensive graphics standards and an expansive collection of graphics incorporated throughout the 15,000-square-foot exhibit, located in the Museum’s Abbott Hall.
“Using color, typography and bold, large-scale imagery to assure a cohesive, singular visual voice was a primary goal,” said Wayne Hunt, founding principal of Hunt Design. “One of our biggest challenges was creating a content-driven show in an environment with very few walls.”
By using flowing horizontal forms and stripes to drive visitor movement through the individual exhibits and attractions and color and pattern to enliven the environment and identify and organize the information and areas, Hunt Design was able to bring a cohesive balance to a multitude of media and messaging – touchscreen graphics meld seamlessly with print graphics and color, pattern and imagery flow from space to space to create a unified experience that truly celebrates the senses while simultaneously educating and intriguing Museum guests of all ages.
“The more low-tech interactive graphic elements create an almost playful juxtaposition with the very high-tech, cutting-edge techniques employed throughout the show,” added Insung Kim at Hunt Design. “There is a lot of information. Color, scale and pattern help visitors take in the content systematically, without being overwhelmed by too much information.
While the exhibit’s more than 50 interaction stations were developed primarily to appeal to children, adolescents and adults alike had to be entertained and informed — this was accomplished by showing emotions, for example, through cartoonlike graphics created by Hunt Design and large-scale graphic photomurals created out of halftone dot patterns (similar to that used by newspapers) give guests of all ages a different interactive experience depending on their proximity to the images.
Visuals are available upon request.
Contact:
Todd Hays
TODD Public Relations
626.345.0255
[email protected]