Great zoos have great wayfinding. Yet zoo environments are often complex and anything but intuitive, lacking good sightlines and predictable architectural cues. Of paramount importance: visitors are there to have fun, not get lost. The need for guests to continually reorient themselves is harmful to the overall guest experience. Well-planned and executed wayfinding helps guests access exhibits and makes for a great a zoo visit and experience. Read more

Our services for zoos and aquariums include

  • Evaluation of existing signage
  • Wayfinding strategy
  • Signage programs
  • Maps and directories
  • Zone and area names and numbering
  • Thematic graphics
  • Retail and food/beverage signage

Representative Projects

Columbus Zoo
Idaho Falls Zoo at Tautphaus Park
New Jersey Aquarium
Oregon Zoo