Great zoos have great wayfinding. Yet zoo environments are often complex and anything but intuitive, lacking good sightlines and predictable architectural cues. Of paramount importance: visitors are there to have fun, not get lost. The need for guests to continually reorient themselves is harmful to the overall guest experience. Well-planned and executed wayfinding helps guests access exhibits and makes for a great a zoo visit and experience. Read more

Our services for zoos and aquariums include

  • Evaluation of existing signage
  • Wayfinding strategy
  • Signage programs
  • Maps and directories
  • Zone and area names and numbering
  • Thematic graphics
  • Retail and food/beverage signage

Representative Projects
Crean Family Farm at the Santa Ana Zoo
Los Angeles Zoo Playpark
San Diego Zoo
San Diego Zoo Safari Park
Santa Ana Zoo
Columbus Zoo
Idaho Falls Zoo at Tautphaus Park
New Jersey Aquarium
Oregon Zoo