The Henry Ford embraces a design transformation that pulls together its many venues under one banner

Pasadena, CA— September 15, 2003—Hunt Design Associates, internationally recognized as a leading graphic designer for buildings, spaces and places, recently finished one of the firm’s most comprehensive design programs ever—renaming, branding and creating a comprehensive signage program for the collection of attractions and exhibits that now make up The Henry Ford in Michigan.

“With the launch and implementation of this program, design will not only become a strategic business tool for The Henry Ford, it will be the key to creating clear, consistent and compelling communications throughout the organization and its many attractions,” said Wayne Hunt, founding principal of Hunt Design Associates. “The new program will touch every point of contact between the exhibit, shows, attractions and visitors.”

Encompassing broad, new identity programs for The Henry Ford destination and its attractions Greenfield Village, Henry Ford Museum and Ford Rouge Factory Tour, the design program also includes new site wayfinding programs, new retail signage, pedestrian signage, gateway signage, packaging and retail products.

The foundation of Hunt’s design program will become a blueprint for guiding the ongoing marketing and promotional initiatives at The Henry Ford. Eventually touching every point of contact between the customer and the brand, the branding system will include a brand story, names, taglines, corporate identity, printed collateral, and signage.

“This year marks the busiest and most exciting time in The Henry Ford’s 74-year-history. Never before has The Henry Ford undergone such an enormous physical transformation,” Patricia Mooradian, chief operating officer for the institution. “Our new destination name reflects our continuing growth as America’s greatest multi-venue, multi-day historic attraction.”

The result of a six-month collaboration between Hunt Design Associates, LaBreque Associates, a strategic and creative consulting firm specializing in applied storytelling for companies, products and brands, and The Henry Ford, the new destination names will begin appearing on campus signage and printed materials starting this summer.

An extensive collection of visuals is available upon request.